Lateral thinking is based on applying logic to reach a different and creative solution. This thought it is still rational and logical, but it leads to places different. Albert Einstein once said “If you are looking for results different, do not always do the same”, so we decided to listen to him. Since then we have achieved improve both aesthetically and ethically. We are a kind of anomalies that make up a product accessible, sustainable, of quality and traversed by social responsibility.